Coinciding with World Tourism Day on the 27th of September, Benidorm will be holding its "Tapas Week", a successful event that in previous years has attracted numerous participants. Thanks to this promotion and during the seven days of its duration, anyone can try the best morsels on offer in lots of restaurants for only 2€.

On the last weekend in June, the beautiful town of Jávea holds its International Festival, a mix of culture, gastronomy, music and world class dance, with stalls representing 22 countries where visitors can sample typical products from different regions. The afternoons are filled with regional dance from each country as well as exhibitions and activities for all ages.

Around either the 14th of July (Our Lady of Mount Carmel) or the 29th of June, Saint Peter's Day - the date of the celebration changes each year to coincide with the day of the Virgin or that of the Apostle - the traditional Alicante-style seafaring festivities are held in honour of Saint Peter (San Pere) and the Mother of God (Mare de Déu del Carme).

Altea's Castell de la l´Olla has been a tradition for over twenty years; a festival of light and gunpowder, which is unique in being the only festival in the world with a firework display at sea, with the pyrotechnics launched from 8 platforms each weighing 15 tonnes.

There are not many festivals in Spain which are organised by the townspeople themselves, without big money sponsors, and fewer still as colourful and spectacular as this one.

The Festival of the Virgen del Carmen (the Virgin of Mount Carmel) is celebrated in almost every seaside town across Alicante province on 16 July or the nearest weekend.

Seven young couples, the so-called "Mayorales" and "Mayoralesas", are the protagonists of the "Mare de Déu de Loreto" festivities in Jávea. Bedecked in lavish attire, the girls in bridal white, the boys in elegant suits and ties, for a few days they are genuine kings and queens.

On the first Saturday of every month, the Jalón Town Square hosts its traditional earth market, which strives to make the region's traditional home-made foodstuffs more appreciated: marmalades, sweets, cheese, fruit and vegetables, meat products…

Just before the summer solstice, Alicante dresses up to the nines to conjure up the time when King James II incorporated the land of Alicante to the Crown of Aragon, and endowed the province with an annual market fair that marked the beginning of the city's commercial activity.

Having a beer, enjoying a tapa or buying a small gift beside the sea, is the idea behind the gastronomical and produce fair that Moraira organizes each year at the beginning of May.