On the first Saturday of every month, the Jalón Town Square hosts its traditional earth market, which strives to make the region's traditional home-made foodstuffs more appreciated: marmalades, sweets, cheese, fruit and vegetables, meat products…
Festivities of Sant Jaume in Benimarco
Around 25 July Benimarco ( a rural area encompassing the towns of Benissa and Teulada-Moraira) holds a week of festivals in honour of its patron saint, Sant Jaume (St James).
If you're looking holidays in Benissa, don't miss out, come along and soak up the Alicante party atmosphere typical of the summer months.
The festival usually begins two days earlier with a communal dinner in the area around the shrine of the same name, the nerve centre of these festivities. The following morning involves the traditional "plantà del pí" (planting a large pine tree in the town square) and in the afternoon there is a floral offering to the patron saint. The evening sees a street party with musical accompaniment; the traditional dances are great fun, simple and full of local colour.
But the most important day of the celebrations is 25 July. A solemn mass is held and a traditional procession in honour of the saint around the shrine. The entire town participates enthusiastically in both. Finally, just before lunch one of the most popular parts of the festival takes place; the cock races, great fun and really exciting to watch.
In the afternoon the townsfolk take to the streets to join the jolly street entertainers, something everybody can join in. The night draws to a close with more dancing and fun and some beautiful fireworks. The days after Sant Jaume's Day sees a paella contest, more dancing, running of the bulls and open air food.
The shrine is Benimarco's main architectural landmark. The front gable of this thick-walled building with its stone buttresses houses a sundial dating from the 18th century. The interior is very simple, but charming. On the altar stands a carving of Sant Jaume on horseback with famous sword held high.
If you come to the Benissa festival, don't forget to visit this charming village and soak up the atmosphere of the interior of Alicante province, still very rural and traditional.
Coinciding with World Tourism Day on the 27th of September, Benidorm will be holding its "Tapas Week", a successful event that in previous years has attracted numerous participants. Thanks to this promotion and during the seven days of its duration, anyone can try the best morsels on offer in lots of restaurants for only 2€.
A week of festivities, gala parades, conquests and reconquests bring the streets of Moraira to fever pitch, coinciding as they do with the start of the tourist season and the celebration of one of this Alicante town's most deeply rooted festivals: the Moors and Christians Festival.