A week of festivities, gala parades, conquests and reconquests bring the streets of Moraira to fever pitch, coinciding as they do with the start of the tourist season and the celebration of one of this Alicante town's most deeply rooted festivals: the Moors and Christians Festival.
The Bonfires of San Juan in Alicante, which coincide with the summer solstice on the 24th of June, are without doubt the best known of all the festivities that are held in this town. Internationally famous, not for nothing have they been declared a "Festival of International Tourist Interest", and each year they attract thousands of people from every corner of the world.
Just before the summer solstice, Alicante dresses up to the nines to conjure up the time when King James II incorporated the land of Alicante to the Crown of Aragon, and endowed the province with an annual market fair that marked the beginning of the city's commercial activity.
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