Christmas in Jijona: The Fair that Sweetens Hearts
from Dec 3, 2026 to Dec 8, 2026
In the picturesque town of Jijona, Christmas is lived with a special flavour. The Christmas Fair, a celebration full of tradition and sweetness, transforms the streets into a feast of lights, flavours and Christmas experiences. Come and discover why Jijona is the true heart of nougat.
History of the fair and its link to the tradition of nougat.
Every year, the arrival of December floods Jijona with an unmistakable aroma: that of freshly made nougat. The Jijona Christmas Fair has become a celebration that not only honours this delicacy, but also invites everyone to immerse themselves in the authentic Christmas spirit.
A Tradition that Tastes Like Nougat
Nestled in the heart of the Alicante mountains, Jijona is known worldwide as the birthplace of nougat. This fair, which dates back several decades, is a tribute to the tradition and mastery of the artisans who, generation after generation, have perfected the art of making nougat and Christmas sweets.
A Sweet Tour of the Fair
The fair takes place in the streets of the town, decked out with lights and festive decorations. Visitors can enjoy a wide range of activities, from nougat-making workshops to tastings that delight the most demanding palates. The stalls offer a variety of products, from traditional nougats from Jijona and Alicante to innovative creations that fuse flavours and textures.
The importance of Jijona as the birthplace of nougat.
The Jijona Christmas Fair is much more than an exhibition of Christmas sweets; it is an immersion in the culture and traditions of a town that lives Christmas with an unparalleled passion. Visitors can enjoy live performances such as demonstrations of traditional crafts, workshops, tastings, crafts and shows while Christmas carols fill the air with endearing melodies.
Flavours that Captivate
The real star of the fair is, of course, turrón. Master turrón makers share their secrets, allowing visitors to witness the process of making these delicacies. In addition to turrón, the fair offers a variety of typical sweets, such as mantecados, polvorones and artisanal chocolates, which delight young and old alike.
An Invitation to Tradition
Visiting the Jijona Christmas Fair is an opportunity to savour the essence of Christmas in its most authentic form. It is a celebration that brings families and friends together around a table full of sweets and, above all, is a tribute to Jijona's rich culinary heritage.
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