The Alcoy Three Kings Parade is an event where the magic of Christmas and the cultural wealth of the city merge into an unforgettable experience. More than a parade, it is a centuries-old tradition that keeps the excitement and wonder alive from generation to generation.
The Alcoy Three Kings Parade, celebrated since 1866, is recognized as the oldest in Spain and one of the most magical events of Christmas. In the incomparable setting of this city, its architectural and cultural wealth combines with the excitement of the little ones, creating a unique spectacle that attracts thousands of visitors every year as it is an event with international recognition, since it was declared a Festival of National Tourist Interest in 2001, and its history is supported by documents that record the first celebrations in the 19th century. Furthermore, its relationship with other Christmas traditions in the city, such as the Betlem de Tirisiti, a puppet nativity scene declared a Site of Cultural Interest, reinforces its uniqueness.
What sets this parade apart from others is not only its age, but how Alcoy's heritage enriches every detail. From the old town, with its cobbled streets and modernist facades, to emblematic places such as the Plaza de España and the Pont de Sant Jordi, the setting enhances the feeling of living a Christmas story.
The parade includes iconic moments such as the arrival of the royal pages, who climb the balconies with long stairs to deliver the gifts directly to the houses, a unique detail that awakens emotion in children and their families.
The day begins with the Adoration of the Baby Jesus in the Plaza de España, accompanied by live music and a display of light and colour that transforms the city. In the afternoon, the Three Wise Men, riding on camels and accompanied by their entourages, parade through the streets, handing out sweets and gifts.
The celebration is not only a spectacle for the little ones; it is a meeting point for those seeking to connect with the history and spirit of the festivities.
Altea
The old town centre of Altea is the setting for the Handicrafts Fair that is held every year in the square in front of the Church in this little Alicante town.
Jávea
There are not many festivals in Spain which are organised by the townspeople themselves, without big money sponsors, and fewer still as colourful and spectacular as this one.
Benissa
Around 25 July Benimarco ( a rural area encompassing the towns of Benissa and Teulada-Moraira) holds a week of festivals in honour of its patron saint, Sant Jaume (St James).
